A prominent trend in sports nutrition is the emergence of rapid hydration solutions.
These products are designed to quickly replenish electrolytes and essential nutrients, contributing to faster recovery and sustained performance.
Their effectiveness makes them an integral part of many athlete nutrition regimens.
Plant-based nutrition is also gaining popularity.
Advances in food technology have improved the taste and texture of vegan and vegetarian foods, making them more appealing to a wider audience.
This shift is driven by health awareness and environmental considerations, reflecting a broad trend towards sustainable and ethical consumption.
The role of gut health in overall body function was also recognized, with the new product combining prebiotics, prebiotics and epigenetics to support healthy intestinal muscle connections.
These patterns highlight a holistic approach to sports nutrition that balances improved sports performance with overall health and sustainability.
1. Functional drink and nutrition brand Cadence
Ross MacKay, founder of plant-based food startup Daring Foods, has teamed up with FMCG entrepreneur George Heaton to launch Cadence, a new functional drink and nutrition brand.
Cadence is a "first of its kind" mineral salt drink designed for effective hydration, optimal performance and maximum recovery.
The electrolyte drink is formulated with precise mineral salts, including 500 mg sodium chloride, 295 mg magnesium lactate and 190 mg potassium chloride.
This zero-calorie, natural, caffeine-free, vegan-friendly sodium drink has a citrusy flavor.
2. Blender Bites partners with Orgain to launch post-exercise smoothies
Frozen energy drink company Blender Bites has teamed up with plant-based protein powder brand Orgain to create the Superberry Sport 1-Step Smoothie, a protein-packed smoothie.
The USDA certified organic blend includes plant protein, tart cherries, mackey berries, goji berries, turmeric and B vitamins designed to support muscle recovery.
3. MyProtein and Hyrox partner to launch new Sports nutrition range
MyProtein has expanded its partnership with fitness competition company Hyrox to launch a range of new products designed to meet the needs of "hybrid" athletes.
The MyProtein x Hyrox series is designed to support blended exercise programs and help consumers maximize their training during all phases, including before, during and after a workout.
The six new products, including energy gels and bars, have been researched to create the "most impactful" formula.
The MyProtein team sought input from Hyrox athletes to ensure that the exclusive range met all the training requirements of competitors.
4. Ghost and Oreo release minty cookie flavored protein powder
American sports nutrition company Ghost has teamed up with Mondeloreo to launch a new protein powder: Ghost Whey x Oreo Mint.
This new protein powder features Oreo cookie crumbles and sweet mint flavors and is infused with a premium 100% whey protein blend containing natural digestive enzymes.
Each serving provides 25 grams of protein and can be eaten at different times of the day, including after exercise and before bed.
5. Pure Protein launches all-in-one protein powder for GLP-1 users
Pure Protein, a protein brand owned by 1440 Foods, has launched a new supplement designed for people losing weight using GLP-1 drugs.
All In One protein powder combines whey protein, collagen and fiber to meet consumers' daily nutritional needs in just one spoonful.
Each serving contains 25 grams of protein, 10 grams of collagen, 6 grams of fiber and 14 vitamins and minerals.
The new powder, which comes in two flavors: creamy vanilla and rich chocolate, is a convenient and affordable way to address the side effects of nutrient deficiencies experienced by some GLP-1 drug users.
6. Wtrmln launches "Super Hydrating" Watermelon Lemonade
Cold-pressed watermelon Juice brand Wtrmln Wtr (owned by Caribe Juice) has launched its latest innovation:
Wtrmln Ade, a "super hydrating" lemonade made from real watermelon.
Wtrmln Ade is described as a "first of its kind" pure cold-pressed sports lemonade with at least 600 mg of electrolytes per bottle.
Watermelon is naturally rich in electrolytes, especially potassium, as well as L-citrulline (an amino acid that helps with post-workout muscle recovery) and lycopene (an "antioxidant powerhouse").
7. Beam Be Amazing adds Dole Whip flavor to its line of protein powders and pre-workout products
Supplement maker Beam Be Amazing has launched two new products with the famous Dole Whip flavor:
Beam Be Amazing Dole Whip Strawberry Vegan Protein Powder and Dole Whip Pineapple Pre-Workout powder.
Designed to provide health-conscious consumers with a way to enjoy the taste of nostalgic Dole Whip, Dole Whip Strawberry Vegan Protein Powder contains 20 grams of protein, no sugar, added prebiotic fiber and 130 calories per serving.
It's also gluten-free and soy free.
Meanwhile, Dole Whip Pineapple Pre-Workout powder adds three registered ingredients and is naturally flavored and colored.
8. Protein Works introduces new products to add a new dimension to the protein shake category
British Protein brand Protein Works has launched a new chili and mango protein shake as a limited edition flavor for its Vegan Wondershake line.
The sweet and spicy flavor is the result of a contest held by Protein Works, in which more than 1,400 members of the public submitted their favorite "weird and wonderful, guilty pleasure" flavor combination.
9. Myprotein has launched a line of ready-made protein pancakes
British pastry and dough maker BakeAway has teamed up with Myprotein to launch a new range of ready-to-eat frozen protein pancakes.
With 25 grams of protein, 95.5 calories and 2.8 grams of fat per pack, the high-protein pancakes are designed to "taste delicious while allowing you to reach your nutritional goals."
Myprotein pancakes come in cocoa and plain flavors and can be heated in a pan, microwave or oven to provide a convenient snack or meal for busy consumers.
10. SCI-MX launches whey to expand product portfolio
British sports nutrition brand SCI-MX has added a new clear whey protein isolate to its range of high-protein products.
With 21 grams of protein, the new product is an alternative to traditional milk protein powder and is available in tropical island Punch and apple blackcurrant flavors.
The new isolate has less than 90 kcal per serving and is said to be a "lean protein formula" containing more than 90 percent whey protein and no fat.
